Case Study

Tasali

A bold branding for a new era.

Issue

Tasali Studio, a newly established advertising and film production company based in Saudi Arabia, aimed to create a strong and distinctive brand identity from the ground up. The challenge was to develop a brand that would immediately capture attention and resonate deeply with its target audience of trend-savvy, forward-thinking individuals and companies.

Insight

In order to carve out a unique space in the competitive advertising and film industry, Tasali Studio needed a brand identity that not only reflected its innovative and youthful spirit but also paid homage to its cultural roots. The brand needed to be vibrant, authentic, and revolutionary to appeal to a modern, diverse audience in Saudi Arabia and beyond.

Solution

Tasali Studio developed a brand identity that encapsulated its mission and personality. The logo, designed in Arabic street type, used vibrant colors to reflect youth and energy, while red and black were chosen to signify the brand’s revolutionary spirit and dedication to innovation. This approach was intended to create a strong visual and emotional connection with the target audience, celebrating both local culture and contemporary influences.

Crafting a daring brand identity in the heart of Saudi Arabia.

The branding process started with a deep dive into the cultural and artistic landscape of Saudi Arabia, focusing on urban art and youth culture.

The logo, crafted in Arabic street type, was designed to be both modern and culturally relevant. This choice of typography ensured that the brand would resonate with the local audience while making a bold and contemporary visual statement.

The use of vibrant colors in the logo was a strategic decision to symbolize the energy and dynamism of the brand. Red and black, selected for their association with revolution and boldness, highlighted Tasali Studio’s commitment to challenging conventional norms and pushing creative boundaries.

Tasali Studio’s brand personality—hip & cool, authentic, and innovative—was infused into every aspect of the brand identity. This personality was reflected in the visual elements, tone of voice, and overall brand experience, making it appealing to trend-savvy consumers, forward-thinking brands, and creative collaborators who value a progressive work environment.

By integrating these elements, Tasali Studio successfully established a brand that stands out in the market. The new branding communicates the studio’s dedication to revolutionizing storytelling through a unique blend of advertising and film, positioning Tasali as a leader in the industry capable of crafting unforgettable narratives that captivate and elevate brands.

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Case Study

Tasali

The logo, crafted in Arabic street type, was designed to be both modern and culturally relevant. This choice of typography ensured that the brand would resonate with the local audience while making a bold and contemporary visual statement.

Custom Brand Labs.

Custom
Brand
Labs.