Case Study

BlackCoffee

Brewing a Brand That Connects.

Issue

BlackCoffee, a newly established marketing lab, aimed to create a brand identity that reflected its innovative approach to launching and hyping businesses in the Saudi market. The company specializes in helping small businesses achieve strong market traction through taskforce services that connect business ideas to consumers quickly and effectively. BlackCoffee needed a brand identity that clearly communicated its role as a one-stop-shop for marketing, designed to help businesses kickstart from scratch and grow their market presence.

Insight

In the competitive and fast-paced marketing landscape, simplicity and clarity are crucial. BlackCoffee needed a brand identity that was clean, straightforward, and reflective of its commitment to making marketing accessible and effective for small businesses. The branding also had to capture the dynamic nature of their services, which are tailored to provide businesses with the tools they need to succeed in the Saudi market.

Solution

We developed a brand identity for BlackCoffee that perfectly encapsulates its mission to deliver strong, effective marketing solutions. The design is clean and simple, emphasizing clarity and efficiency—core aspects of BlackCoffee’s approach. The color palette, inspired by sticky notes, symbolizes the task-oriented and actionable nature of the company’s services.

These colors inject a sense of energy and practicality into the brand, highlighting how BlackCoffee helps businesses organize and execute their marketing strategies with precision.

The branding process began with a focus on BlackCoffee’s strength in simplifying the marketing process for small businesses. The logo design is modern and minimalist, reflecting the company’s emphasis on directness and functionality in marketing.

The sticky note-inspired color palette was chosen to represent the brand’s role in helping businesses plan and execute their marketing ideas effectively. These colors are universally recognized as symbols of organization and action, aligning with BlackCoffee’s taskforce services that link business ideas to consumers instantly.

The branding was extended across various touchpoints, including stationery, business cards, digital assets, and marketing collateral. The use of bold typography ensures that the brand is easily recognizable and impactful, while the overall design remains minimalistic to focus on functionality and clarity.

Custom
Brand
Labs.

Get a tailored service and workshop
designed for your specific work culture.

Let's discuss your brand

Case Study

BlackCoffee

The branding process began with a focus on BlackCoffee’s strength in simplifying the marketing process for small businesses. The logo design is modern and minimalist, reflecting the company’s emphasis on directness and functionality in marketing.

Custom Brand Labs.

Custom
Brand
Labs.