Case Study

Lead

The Art of Crafting Memories.

Issue

Lead Project Company, formerly known as "Lead Wood Production," is a premier production company specializing in creating exceptional and unforgettable events using wood as a primary material. However, their previous brand identity no longer resonated with their evolving vision and the unique approach they bring to event production. The company needed a fresh, modern identity that captured their craftsmanship and expertise in transforming visions into stunning realities through the art of woodwork.

Insight

In an industry where first impressions are crucial, Lead Project Company required a brand identity that was not only modern and visually appealing but also reflective of their deep expertise in wood-based event production. The new branding needed to communicate their meticulous attention to detail, their creativity, and their ability to craft extraordinary experiences that leave a lasting impact on attendees.

Solution

We developed a brand identity for Lead Project Company that encapsulated their commitment to excellence and innovation in the event production industry, with a strong emphasis on their specialty in woodwork. The new logo, designed to resemble a large wood saw, symbolizes both the craftsmanship and precision that Lead brings to every project. The use of woodcut patterns throughout the branding further reinforces this connection to wood, highlighting the company's unique approach to event production. The new tagline, "Crafting Events, Carving Memories," succinctly communicates the company’s core mission and the lasting impact of their work.

The rebranding process began with a deep understanding of Lead Project Company's core values and industry positioning. The new logo, inspired by the shape of a wood saw, represents the company's dedication to craftsmanship and precision in every project. This powerful visual metaphor highlights Lead's expertise in transforming raw materials into stunning, memorable event experiences.

The chosen color palette of earthy tones like deep greys, rich browns, and vibrant yellows complements the woodwork theme, while also conveying professionalism and warmth. These colors create a strong visual identity that appeals to high-end corporate clients while maintaining an approachable and innovative image.

Woodcut patterns were incorporated into the branding to reinforce the company’s specialization in wood-based event production. These patterns add texture and depth to various brand materials, creating a cohesive and visually engaging identity.

Typography was selected to complement the structured, modern design of the logo.

The visual identity extended across a full suite of branded materials, from business cards and stationery to digital presence and event collateral. Every element was meticulously designed to maintain consistency and reinforce the brand’s new positioning as a leader in wood-based event production.

Digital and print applications of the new branding were carefully crafted to ensure that Lead Project Company’s message was consistently conveyed across all platforms. Whether in the digital realm or on-site at events, the brand’s identity remains strong, clear, and impactful.

The new branding communicates the company’s dedication to crafting events that are not only meticulously planned but also memorable and impactful, with a unique focus on wood craftsmanship.

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Case Study

Lead

The visual identity extended across a full suite of branded materials, from business cards and stationery to digital presence and event collateral. Every element was meticulously designed to maintain consistency and reinforce the brand’s new positioning as a leader in wood-based event production.

Custom Brand Labs.

Custom
Brand
Labs.