Case Study

Jazera

Building on Legacy. Designed for the Future.

The Challenge

Jazera Arabia Contracting is one of Saudi Arabia’s longest-standing infrastructure players. With over 50 years of industry leadership, the company has shaped the nation’s skyline—but its identity no longer reflected its scale, legacy, or ambition. As Jazera prepared for its next growth phase aligned with Vision 2030, they needed a brand that could communicate trust, modernity, and national pride—without losing their heritage.

The Objective

To modernize Jazera’s visual identity while preserving its credibility and legacy. The goal was to create a timeless yet powerful brand system that could reflect Jazera’s values of excellence, sustainability, and forward-looking leadershi both on site and in the boardroom.

Solution

We developed a bold, bilingual identity rooted in architectural clarity. The custom logotype inspired a flexible graphic system using its geometric stencil forms across brand touchpoints. A balanced color palette and modern typefaces in Arabic and English brought cohesion, professionalism, and adaptability to the entire brand experience.

A Total Rebrand for One of Saudi Arabia’s Infrastructure Pioneers

We crafted a full identity transformation grounded in the idea of engineered clarity. The wordmark is inspired by architecture and modular construction, evoking stability and forward momentum.

The bilingual lockup gave equal weight to Arabic and English, creating a strong national and international presence.

The color palette was carefully curated to balance heritage and modernity—Dark Blue and Beige as the corporate base, supported by energetic accent colors (Orange, Green, Light Blue) that bring flexibility and vibrancy across categories like sustainability, engineering, and innovation.

To support a consistent and expandable system, we extracted geometric shapes directly from the logo’s stencil forms and repurposed them into a bold graphic language. These forms became recurring visual elements across posters, signage, and brand communications—bringing unity, rhythm, and flexibility to the design system.

Typography was chosen to support a refined yet industrial tone: creating a contemporary, legible system that stands out in both formal and on-site applications.

The total rebrand repositioned Jazera as a confident, future-ready national player. Internally, the brand unified teams with a renewed sense of identity. Externally, it presented Jazera as a modern, credible, and ambitious contractor aligned with Vision 2030 priorities.

The visual language now reflects the company’s strength and innovation—built not just for today’s projects, but for the nation’s future infrastructure.

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Case Study

Jazera

A Total Rebrand for One of Saudi Arabia’s Infrastructure Pioneers

We crafted a full identity transformation grounded in the idea of engineered clarity. The wordmark is inspired by architecture and modular construction, evoking stability and forward momentum.

Custom Brand Labs.

Custom
Brand
Labs.